Data-Driven growth minus the Guesswork

Discover the latest growth insights and marketing tactics proven to increase ROI.

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Conversion
Conversion

Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding

Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).

It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.

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I want to learn about

  • Everything
  • Conversion
  • Opinion
  • Tools
  • Traffic
Everything
  • Everything
  • Conversion
  • Opinion
  • Tools
  • Traffic
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Opinion

E-Commerce Startups: Customer Acquisition and Why DTC Startups are So Bad At It

Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.

We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.

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Tools

Mastering Facebook Ads: A Guide to Creative Excellence for Fast-Growth Startups

Need inspiration? Find out the creative best practices within your vertical. Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition. We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.

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Conversion

Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding

Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).

It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.

Learn More →
Traffic

Supercharge Your Traffic with Google Dynamic Search Ads

Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.

Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.

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Traffic

Drive Better Quality Traffic with Google Ads Combined Audiences for Search

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.

You can create any number of personas to represent different types of customers that might use your products or services.

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ConversionTraffic

Generate Sky-High eCommerce ROI with Google Ads Smart Shopping Campaigns

Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.

Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.

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Access the blimpp toolbox.

Already know what you need? Go directly to the tool that's right for you.

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Mastering Facebook Ads

I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.

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Digital Marketing Maturity Test

I want to compare my digital marketing maturity with other startups and growth-driven businesses. I want to create my roadmap to digital maturity.

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The CMO Test

I want to understand what type of CMO I am, and gain insight into why I think like I do. I want to create my personalised roadmap to help me navigate my business challenges.